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Showing posts from May 8, 2010

Petaluma Poultry At How's Today: Really Better?

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Today at How's Market (11900 Balboa Blvd.) from 12:00pm - 5:00pm, Petaluma Poultry will be doing a promotion of their organic chicken, and you may know Petaluma for their "Rocky" and "Rosie" chickens.

Petaluma's company description says:

"As a pioneer and leader in the natural and organic food industries, we are dedicated to sustainable farming practices that renew natural resources. Our goal is to produce the finest natural and organic poultry products while reducing waste, preserving our environment, supporting our employees' comfort and efficiency, and contributing to our local communities. "

They've even got this picture of a chicken sitting in the grass on their website.

Sounds pretty good, eh?

I wish there was such a thing as a guilt-free grocery store chicken, but Rocky and Rosie don't let us off the hook, and the pair are specifically examined in Michael Pollan's outstanding book The Omnivore's Dilemma.

In the book, Poll…