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Showing posts from October 28, 2009

The Federated Team Is At It Again

If you grew up in L.A. in the eighties, you remember the brilliant, frenetic, and loopy commercials for The Federated Group, starring Shadoe Stevens as "Fred Rated," the sometime-puppet spokesman for the electronics chain where thousands bought their first Betamax machines. But what you may not know is that Chuck Cirino, video mastermind behind the productions, lives right here in the GH.

The Chuck and Shadoe have teamed up again to do a new commercial, this one for the "Standing Power Chair," and the result has echoes of the original oddball lunacy of the Federated commercials while still maintaining the dignity of the product and its intended users. An email fowarded to me from Shadoe Stevens says:

It was a crew of two...my long time friend Chuck Cirino (who used to do the Federated Commercials with me)...and me. We're a great team. I think this product will change lives. The website will be going up in the next few days and next week we're going to st…