Showing posts from August 3, 2009

Vintage Granada Hills Ralphs, 1959

The following post was written by David Aldrich for his blog, "Pleasant Family Shopping." The original post may be viewed here. Great research, Dave.

This is none other than the Granada Hills Ralphs, which opened in November 1959 at 17020 Chatsworth Street, at the Balboa Boulevard intersection. This store is a stunning example of the individuality and high-concept architecture that Ralphs applied to its new supermarkets on a regular basis. A Ralphs manager summed up their philosophy for Progressive Grocer at the time – “We try to make each new unit a pilot store in which a good many architectural and merchandising experiments are undertaken - rather than getting a good pattern and cutting the new stores to fit that pattern.”

What a striking sight this store must have been, with its 60-foot tall tower sign out front. If retail store signs today showed such taste and restraint, the world would be a better place, don’t you think? The triple-faced sign featured a rotating quadru…