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Showing posts from August 3, 2009

Vintage Granada Hills Ralphs, 1959

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The following post was written by David Aldrich for his blog, " Pleasant Family Shopping ." The original post may be viewed here . Great research, Dave. This is none other than the Granada Hills Ralphs, which opened in November 1959 at 17020 Chatsworth Street, at the Balboa Boulevard intersection. This store is a stunning example of the individuality and high-concept architecture that Ralphs applied to its new supermarkets on a regular basis. A Ralphs manager summed up their philosophy for Progressive Grocer at the time – “We try to make each new unit a pilot store in which a good many architectural and merchandising experiments are undertaken - rather than getting a good pattern and cutting the new stores to fit that pattern.” What a striking sight this store must have been, with its 60-foot tall tower sign out front. If retail store signs today showed such taste and restraint, the world would be a better place, don’t you think? The triple-faced sign featured